Why QR Codes Work in Japan and Not Here (Mobile Marketing)

Debate continues on whether or not QR codes are worth the effort, and this article surfaces in the debate every so often: “Why QR Codes Won’t Last,” a blog post by Jon Barocas on Mashable.com.

John brings up some great points about the limitations of QR codes in favor of what he proposes to be its replacement, visual mobile search. The main problem with QR codes is that not very many consumers seem to know how to use them.

Before we jump into the future, though, let’s take a look at the past to find out why QR codes are accepted in their home country of Japan. Read more »