Why QR Codes Work in Japan and Not Here (Mobile Marketing)

Japan QR Code commercial

Tweet The big mobile marketing attention-getter on Twitter yesterday was “Why QR Codes Won’t Last,” a blog post by Jon Barocas on Mashable.com. John brings up some great points about the limitations of QR codes in favor of what he proposes to be its replacement, visual mobile search. The main problem with QR codes is [...] Read more »

mobiEnthusiast is Anti-Piracy and Pro-Internet Freedom

Tweet Posting pictures of celebrities as a profile picture… linking to a scene from a favorite movie on YouTube… Quoting a movie line… all of these things seem pretty harmless, but without owning the copyright, they’re infringing on someone’s intellectual property. And, if SOPA / PIPA passes, if someone visits your site and does any [...] Read more »

Do you check restaurant menus from your phone?

Tweet Now that so many people are using mobile phones to decide where to eat, I wonder – how important is it for a restaurant to have a mobile-friendly menu? So far, it seems pretty important, according to a LinkedIn poll conducted by mobiEnthusiast’s author, Holly Kolman. Have you voted yet? If not, here is [...] Read more »

Mobile Site or App?

Tweet What’s Better for Your Business: A Mobile Site or an App? It seems like every day I encounter small business owners and developers who are having trouble deciding which would be better, a mobile site or an app. Earlier this year, the general consensus was that apps were the way to go, with very [...] Read more »

Mobile Infographic: Embrace the Mobile Web

Tweet My new hobby is collecting infographics about mobile marketing and mobile development. Today I heard an astonishing figure that 55% of Twitter users are visiting the 9th-ranked Alexa site using mobile devices. If you are posting links that don’t go to mobile pages, there’s a very good chance that you’ve wasted the time it [...] Read more »

Mobile Marketing Webinar with Mobile WordPress Sitebuilder Demo Today

Tweet Editor’s note: The webinar has ended and all links go to the product page. As many of you know, I am very very picky about mobile sitebuilders. I get pitches to write about them all the time on mobienthusiast.mobi, and I have so far turned every one of them down because they are clunky [...] Read more »

How to Make and Sell Simple Mobile Sites

Tweet Editor’s note: This webinar has ended. Please subscribe to mobiEnthusiast.mobi to be informed of future webinars in advance. My friends and mentors Jason Fladlien and Wilson Mattos make a lot of software for WordPress, and I’ve bought most of it. Not only that, they are world class sales pros, and really know how to [...] Read more »

Mobile Marketer Editorial Calendar

Tweet If you’re looking for coverage in a major online mobile marketing website, it greatly increases your chances if you first look at the site’s editorial calendar. An editorial calendar is a roadmap of what articles have been assigned to be covered in a particular issue of a magazine website. If you have an app [...] Read more »

How to Make an Android Screen Capture

Tweet Last week I had an interesting exchange on Twitter with an Android developer. He wanted Android screen shots to show how his new product would look on an HTC Sensation. Apparently this is easier said than done. I piped in and asked if you could just press a few buttons and have a screen [...] Read more »

Mobile Site of the Day

Tweet Do you have a mobile site? Does it appeal to others? If so, you could find it as a Mobile Site of the Day at our sister site, MobileSiteoftheDay.com. This will eventually be a paid service, but during the beta period submissions are free. Here’s the criteria: Sites must be family-friendly and safe for [...] Read more »

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