Early Registration for the MMA Forum Asia Pacific

The Mobile Marketing Association has just announced early registration for the Mobile Marketing Association Forum in Singapore. The event takes place Tuesday, May 3 at 9:00am – May 5 at 5:00pm at the Grand Hyatt Singapore, 10 Scotts Road. Focused on “Consumers are mobile; are you?” the conference will deliver tangible ways for marketers to […] Read more »

Should you rely on Facebook for mobile marketing?

Some people still don’t understand that Facebook is not their own personal website. Today, for example, someone asked this question on LinkedIn: Will Facebook Fan Pages eventually replace websites? What are the advantages/disadvantages of each platform for a business? Facebook Fan Pages will not replace websites for savvy marketers. Facebook, although it looks to be […] Read more »

Publicity Opportunity for Mobile Technology

Our friends at Bill and Steve Harrison’s Reporter Connection have a request this week for experts who have access to Breaking News About Mobile App, Computer Or Cloud Technology. This opportunity is for a website, and the deadline is ongoing.   Mobile Publicity Opportunity: Need the latest news about mobile apps, computer and cloud technology. […] Read more »

Admob Google Deal is On and Will Stay On

Today the United States Federal Trade Commission (FTC) voted unanimously not to block Google’s acquisition of the popular mobile advertising network Admob. The following media release was issued today by the FTC regarding the Google Admob deal and the reasoning behind the FTC’s decision to let the deal stand: After Thorough Review, Agency Finds Transaction […] Read more »

Mobile Marketing Survey

If you want something done, go to LinkedIn. Earlier this week, a fellow mobile marketer, Aurélien Fonteneau, asked for help with his dissertation: Hi all, I am currently a business school student and I’m writing a thesis about mobile marketing, the exact management issue being “The added value of mobile marketing compared to internet and […] Read more »

Is the Admob-Google Acquisition Headed for Anti-Trust Court?

According to Bloomberg Businessweek, the $750 million AdMob acquisition by Google could be headed to antitrust court: Google’s purchase of AdMob would form the largest mobile-advertising company. The companies combined had 21 percent of the U.S. market in 2009, according to Karsten Weide, an analyst with researcher IDC in San Mateo. The market has been […] Read more »

Is it the Year of Mobile Yet?

Like most marketers, I’ve been watching the mobile industry for the past few years, waiting for it to gain traction as a marketing discipline. This week my patience led me to Mobile University 101 in Chicago; a one-day dive into the basics of mobile and its potential for marketing. The question on the minds of […] Read more »

Mobile Dominates SXSW Tech Schedule

Mobile takes center stage at the 2010 South By Southwest Festival Interactive Track, which runs March 12 through March 16 at the South By Southwest Festival in Austin, Texas, USA. The following is a partial list of seminars and training on the schedule. What’s Hot in Mobile at SXSW Maps 2010: How iPad Impacts the […] Read more »

You’re Invited to a Worldwide Mobile Search Experiment

Have you done a mobile search for Olympics results and been disappointed with the number of sites you could access on a mobile phone? Are most of the results for full pc sites? What did you see, and did you see the same thing as everyone else? That’s what we’d like to know. You’re Invited […] Read more »

mdot vs. dotMobi as Mobile Internet: The Tipping Point

Can dotMobi compete with m. ?   Now that Afilias has purchased dotMobi, there is renewed discussion about whether or not .mobi can compete for mind share and market share with m. or mdot, the shorthand for made for mobile websites that start with m. in front of a brand’s primary web address. “With the […] Read more »