Coca-Cola has joined the mobile internet with their flagship brand at Coke.mobi. Currently, the site is decked out for Christmas, with features like free phone wallpaper and animated Coca-Cola downloads. Users can also send free Coca-Cola mobile Christmas cards to their friends via SMS (text) messaging (normal text messaging rates apply.) Applause to Coke for their opt-in checkbox, which allows mobile phone internet users to decide whether or not they give Coca-Cola permission to contact them on their mobile phones in the future.
Update on Coke.mobi and CocaCola.mobi
The holiday promotion is over for coke.mobi, and the site is ready and waiting for the next promotion. In the meantime, their sister site, DietCoke.mobi, remains active and full of promotions, music, celebrity news, prizes and more.
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Anheuser-Busch (Budweiser/Bud Light beer) is now using .mobi for a seasonal promotion as well — Football Season. Full story here: http://mobienthusiast.mobi/budweiser-superbowl-mobile-marketing-campaign/