Twitter is a wonderful thing. I found a website called Branding Strategy Insider (link below) today thanks to Jay D. Ehret’s twitter microblog. Jay has a marketing blog called The Marketing Spot over on Blogspot. Here’s the computer link to The Marketing Spot and the mobile link to The Marketing Spot. Check out his blog if you are interested in marketing - it’s a good read. But I digress…

The main reason for my post today is to alert mobile web designers to something many brand managers have known all along - colors have meaning. According to Branding Strategy Insider, “You’d be wise to consider the psychology of color when designing your marketing materials. Be it business card, brochure, web site, posters or other material, you’ll be making color choices. Colors not only enhance the appearance of the item — they also influence our behavior. You will do well to consider the impact that the colors you use will have on your target audience.” Read the rest at Branding Strategy Insider (mobile link) (computer link) .