If you’re out and about on a mobile phone, it can be a real hassle to find a pen and paper. One of the greatest advantages of creating a mobile website is the ability to create a link that enables web visitors to click to dial a phone number. For an example of this feature, have a look at Leucadia.mobi, a mobile website with helpful information for the community of Leucadia, California. Other than 911, all of the emergency numbers are click to call.
Until now, it’s been difficult for mobile publishers to monetize this feature. That could change soon. Commission Junction is having a free webinar on August 6 to detail the features of their pay-per-call program. I don’t know whether or not this will work to monetize a dot mobi site, but I am going to attend the webinar to find out.
Details are at cj.com (computer link). You will need your CID # to register. Your CID number can be found next to your name/company name in the upper right corner of the page after you have logged in.