Comments on: Is it the Year of Mobile Yet? http://mobienthusiast.mobi/is-it-the-year-of-mobile-yet A mobile magazine linking mobile developers, mobile marketers, entrepreneurs, small business owners and corporate decision-makers Tue, 24 Jan 2012 00:05:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: MerlinUWard http://mobienthusiast.mobi/is-it-the-year-of-mobile-yet/comment-page-1#comment-25244 MerlinUWard Mon, 16 May 2011 16:19:30 +0000 http://mobienthusiast.mobi/?p=1166#comment-25244 Jay, just ran across this article. It's a year later, what are your thoughts on "The Year of Mobile" now? My company has just declared 2011 The Year of Mobile because of the explosive growth since the end of 2010. in mobile websites, QR codes, applications, and the growth of iPhone and Android. Jay, just ran across this article. It’s a year later, what are your thoughts on “The Year of Mobile” now?

My company has just declared 2011 The Year of Mobile because of the explosive growth since the end of 2010. in mobile websites, QR codes, applications, and the growth of iPhone and Android.

]]> By: Spotlight Ideas » Top 250 Blog Posts – Advertising, Marketing, Digital, Media and PR http://mobienthusiast.mobi/is-it-the-year-of-mobile-yet/comment-page-1#comment-2577 Spotlight Ideas » Top 250 Blog Posts – Advertising, Marketing, Digital, Media and PR Thu, 13 May 2010 14:07:42 +0000 http://mobienthusiast.mobi/?p=1166#comment-2577 [...] Is it the Year of Mobile Yet? – mobienthusiast.mobi - Apr ‘10 [...] [...] Is it the Year of Mobile Yet? – mobienthusiast.mobi – Apr ‘10 [...]

]]> By: Carnival of the Mobilists # 222 | Volker on Mobile http://mobienthusiast.mobi/is-it-the-year-of-mobile-yet/comment-page-1#comment-2447 Carnival of the Mobilists # 222 | Volker on Mobile Mon, 03 May 2010 19:32:22 +0000 http://mobienthusiast.mobi/?p=1166#comment-2447 [...] Ehret asks the question that normally costs a round, namely "Is it the Year of Mobile yet?". And he has a refreshingly clear look at it: a) it is impossible to throw all of the various [...] [...] Ehret asks the question that normally costs a round, namely "Is it the Year of Mobile yet?". And he has a refreshingly clear look at it: a) it is impossible to throw all of the various [...]

]]> By: Jay Ehret http://mobienthusiast.mobi/is-it-the-year-of-mobile-yet/comment-page-1#comment-2446 Jay Ehret Mon, 03 May 2010 19:28:18 +0000 http://mobienthusiast.mobi/?p=1166#comment-2446 Hugh, I agree that education is needed. The question is then, where do you get it? I'm glad to see that the Heartland Mobile Council is developing a learning center (http://heartlandmobilecouncil.org/learning-center/) and really that the HMC exists at all. Will be watching and learning from the content you add there. I would encourage the HMC to help businesses of all sizes and include small business case studies. I think a word of caution is also in order. As mobile marketing comes of age, I would hate to see it surrounded by the hype and guru-ism that followed the rise of social media marketing. Organizations such as Heartland Mobile Council must take the lead in education to counter some of the wild and incredible claims that are sure to follow. That's something that was missing from social media. Hugh,
I agree that education is needed. The question is then, where do you get it? I’m glad to see that the Heartland Mobile Council is developing a learning center (http://heartlandmobilecouncil.org/learning-center/) and really that the HMC exists at all. Will be watching and learning from the content you add there. I would encourage the HMC to help businesses of all sizes and include small business case studies.

I think a word of caution is also in order. As mobile marketing comes of age, I would hate to see it surrounded by the hype and guru-ism that followed the rise of social media marketing. Organizations such as Heartland Mobile Council must take the lead in education to counter some of the wild and incredible claims that are sure to follow. That’s something that was missing from social media.

]]> By: Hugh Jedwil http://mobienthusiast.mobi/is-it-the-year-of-mobile-yet/comment-page-1#comment-2438 Hugh Jedwil Mon, 03 May 2010 15:53:11 +0000 http://mobienthusiast.mobi/?p=1166#comment-2438 Jay, thanks for attending the Heartland Mobile Council's MobiU! The last panel was a good one for providing perspective. Coming from the corporate world, I attest to the silo's that large companies like Procter & Gamble have. Most marketers go along with it - a small few challenge it and breakthrough. I'd say the time for mobile is now, but you should make sure you're with the right mobile company. Without the proper guidance, we both know you can have anything from a great experience to a poor one or mediocre. The industry is experiencing massive growth with thousands of mobile companies already, but the key is to properly guide marketers/business through the experience. For a smaller company, this can be a mobile tech company with good prior client experiences and a broad tech platform. For larger companies, there's more client management needed to help navigate through all the possibilities. When I did the first mobile-integrated campaign at P&G, I worked directly with the mobile tech guys and it was unbelievably painful. My former colleagues are not into that and will use agencies. So we must educate the marketers on how to use mobile strategically and educate the agencies on how to build and execute a healthy mobile engagement. That's the work we're doing at the Heartland Mobile Council. Would love your thoughts on this. Jay, thanks for attending the Heartland Mobile Council’s MobiU! The last panel was a good one for providing perspective. Coming from the corporate world, I attest to the silo’s that large companies like Procter & Gamble have. Most marketers go along with it – a small few challenge it and breakthrough.

I’d say the time for mobile is now, but you should make sure you’re with the right mobile company. Without the proper guidance, we both know you can have anything from a great experience to a poor one or mediocre. The industry is experiencing massive growth with thousands of mobile companies already, but the key is to properly guide marketers/business through the experience.

For a smaller company, this can be a mobile tech company with good prior client experiences and a broad tech platform. For larger companies, there’s more client management needed to help navigate through all the possibilities. When I did the first mobile-integrated campaign at P&G, I worked directly with the mobile tech guys and it was unbelievably painful. My former colleagues are not into that and will use agencies.

So we must educate the marketers on how to use mobile strategically and educate the agencies on how to build and execute a healthy mobile engagement. That’s the work we’re doing at the Heartland Mobile Council. Would love your thoughts on this.

]]> By: Jay Ehret http://mobienthusiast.mobi/is-it-the-year-of-mobile-yet/comment-page-1#comment-2383 Jay Ehret Sat, 01 May 2010 17:00:24 +0000 http://mobienthusiast.mobi/?p=1166#comment-2383 Doug, QR symbols haven't yet gained widespread attraction with the general public yet. So my advice would be to put it on your truck only if it doesn't cost much. But if you do, make sure the code leads prospects to information they would want from you. What might be better for you and your industry is the use of short codes & SMS (text messaging). What if you put a mssage on the side of your truck that said "Text 'water' to 11111 to receive $100 off our service" or "for free tips to cut your monthly water bill by 25%." Doug, QR symbols haven’t yet gained widespread attraction with the general public yet. So my advice would be to put it on your truck only if it doesn’t cost much. But if you do, make sure the code leads prospects to information they would want from you.

What might be better for you and your industry is the use of short codes & SMS (text messaging). What if you put a mssage on the side of your truck that said “Text ‘water’ to 11111 to receive $100 off our service” or “for free tips to cut your monthly water bill by 25%.”

]]> By: Doug Saylor http://mobienthusiast.mobi/is-it-the-year-of-mobile-yet/comment-page-1#comment-2379 Doug Saylor Sat, 01 May 2010 14:25:57 +0000 http://mobienthusiast.mobi/?p=1166#comment-2379 Great post, Jay. Google Places now has this "scattered ink" symbol called a QR that is designed to take prospects to your Google business web site when they scan it with their mobile phone. Since we are irrigation contractors, do you think we and other mobile tradesmen would benefit by incorporating the QR symbol in our truck's signage? It looks like it might give the interested prospect access to way more information than could be gleaned from a truck--if they didn't have an accident while scanning. Great post, Jay. Google Places now has this “scattered ink” symbol called a QR that is designed to take prospects to your Google business web site when they scan it with their mobile phone. Since we are irrigation contractors, do you think we and other mobile tradesmen would benefit by incorporating the QR symbol in our truck’s signage?

It looks like it might give the interested prospect access to way more information than could be gleaned from a truck–if they didn’t have an accident while scanning.

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