Mobi is Dead Presentation, Also Known as Don’t Follow Bad Advice

mobi is dead

Recently a seminar was held in San Jose where a Ms. Cindy Krum was permitted to give a seminar celebrating the death of .mobi. Next, a Ms. Rebecca Lieb repeated the news that .mobi is dead. It is quite clear that the presentation was factually inaccurate and, in fact, could cause harm to clients who follow the advice given. This is my response.

Congratulations to Ms. Lieb on chairing what was undoubtedly an influential panel discussion. It is unfortunate, however, that the presenter, Ms. Krum, who is quoted as an expert in both search engine optimization and mobile websites appears to have provided misinformation to the conference attendees.

Don’t use mobi for SEO

From a search engine optimization perspective, she warns attendees about duplicate content. It so happens that Matt Cutts of Google has indicated different tld’s are not penalized for duplicate content (February 1, 2008). Additionally, creating a site with a m. in front of the domain name creates a subdomain, which does not receive the pagerank of the root domain. Additionally, the m. does not appear as a mobile site in the zone file and is not recognized as a mobile site. As a mobile blogger, I have first hand experience with numerous .mobi sites on the first page of Google and Yahoo, so it is incorrect to state that .mobi is bad for SEO.

Transcoding is Foolproof

Ms. Krum advocates the use of transcoding, but in reality, this is problematic. In a recent blog post right here on, I demonstrated that sites that are transcoded are prone to be displayed incorrectly, especially if they rely on tables for design. The demonstrated site was a professional style site with a dark gray background, and the transcoded version appeared as chunks of gray blocks interspersed with random-looking text. Furthermore, there is no guarantee that the mobile provider will take the mobile directions into consideration when rendering the site. For example, both Sprint PCS in the United States and Vodaphone in the UK require mobile website owners to register their sites with a whitelist to avoid ignoring the header information. Dot mobi sites, however, are automatically whitelisted because it is assumed that they will be properly formatted for mobile devices. How many other carriers will institute random transcoding when their customers start complaining that the websites are not loading properly? How long of a delay will there be before a client’s mobile website is listed on the whitelist?

iPhone Killed Mobi

The argument that iPhone has killed .mobi is refuted by Apple itself, as many .mobi sites are listed on the Apple apps site. I have an iPhone and regularly use it to access the internet, and here is what happens: non-mobile sites are shrunk down to the point where they are unreadable. Using a pinching motion, the site can be made smaller, and using a reverse-pinching motion makes the type on the page larger. It’s actually quite time consuming, much like zooming and dragging Google maps to find the correct destination.

Mobi is Dead

Additionally, .mobi sites are being adopted daily by multinational corporations. You can see a list of them on and If .mobi is dead, why would small businesses and established companies, most notably banks, financial institutions, automobile manufacturers, luxury brands and other consumer goods companies spend time and money promoting them? They wouldn’t. In this tight economy, businesses are spending money on things that work, and .mobi works.

The simple fact is that .mobi and the standards behind it is alive and well. The more people use mobile phones to access the internet, the more they will realize that a properly designed .mobi site is quick, convenient, and marketable – moreso than any of its counterparts.


11 Responses to “Mobi is Dead Presentation, Also Known as Don’t Follow Bad Advice”

Read below or add a comment...

  1. GijsZePa says:

    Eat that …ms Lieb

    All very good points !


  2. ohmobi says:

    >>> Mobi is Dead
    Summary of what follows is not credible that sites designed for screens 17 inches to succeed in 2.5-inch screens.

    Long life .mobi 😀

  3. Suzzicks says:

    Hi Holly,

    Here is a link to a write up of the session: Lots of the points that you make in your post were actually addressed in the session.


  4. mobi Enthusiast says:


    I read that post and the press releases promoting the session, as well as Ms. Lieb’s blog entry. They all said .mobi is dead – please explain to me how this is possible considering the evidence I have provided. It is a tremendous disservice to your clients to make a pronouncement of this nature in light of the facts. It is one thing if domainers feel that .com is a better investment than .mobi for the purpose of cluttering up the internet with parked pages where they are paid per click on ads, it is quite another to ignore the purpose of a mobile TLD which does not require the company to whitelist their sites.


  5. mobi Enthusiast says:

    Congratulations to Michael Rotkin for calling out this misinformation at the SES conference. Here is the mobile link (transcoded) to the story: [murl_mobi] and the computer link:

  6. james says:

    Great post – I am so fed up with people saying that the iphone means that mobile sites are now pointless whilst ignoring the fact that everyone is building special iphone sites and apps. A good mobile browser does let you browse PC websites effectively but there’s still room for optimised services.

  7. warst says:

    Nice article Holly – there is no doubt that dot mobi is going strong, and it is becoming obvious that users of the iPhone and other high-end devices still prefer content specifically built for their device – ie mobile content!
    Out of interest, do you have a link to
    “Matt Cutts of Google has already declared that mobile sites are not penalized for duplicate content” ?

  8. Hello Holly and thank you for the support. It seems like some people at SES were trying to bash Mobi to stop site owners from dominating on mobis.

    Please see my podcasts section, where I discuss some hot topics that involve .mobi like adsense for mobile.

    Also good news. I seen .mobi sign on Fox News bottom logo that moves. It shows .com and then .mobi 🙂 Cool ! Mike

  9. Holly thanks for the follow on the .mobi posts. This was dedicated to your site and the mobi community

  10. mobi Enthusiast says:

    @warst I have a link to send you to answer your question, please email me at information [at] mobienthusiast .mobi with your contact information.


  1. […] So says she is so into mobile , but are the .mobi fans into her? .Mobi fans everywhere are shocked at her death of .mobi biast speech at ses 2008 San Jose Here […]

Leave A Comment...