DUBLIN and WASHINGTON – Oct.13, 2009 – dotMobi, the company behind the .mobi top-level Internet domain, today announced the availability of its one-of-a-kind mobile keyword and .mobi domain bundle for Chinese brands and businesses, offered in partnership with China-based mobile keyword vendor Huarui.
Currently, more than 50% of China’s 1.3 billion citizens are estimated to be mobile subscribers – a figure that will quickly grow with the advent of 3G networks, which are just now arriving in China. And as with other countries, 3G mobile network speeds will drive the growth of mobile Web use. dotMobi’s unique mobile keyword and .mobi domain bundle is designed to meet the needs of businesses in that burgeoning mobile Web environment.
Trey Harvin, CEO of dotMobi, said, “The packaging of mobile keywords and .mobi domains is a global first. This gives Chinese site owners the flexibility of using the .mobi domain to help ensure successful discovery by search engines, while using both the .mobi domain and matching keyword in advertising efforts.”
Keywords – memorable words that a user can type into a mobile phone instead of a number – are very popular in China. And specific to the Chinese market, dotMobi will offer Web addresses in Chinese characters. These addresses in non-standard language characters are known as Internationalized Domain Names (IDNs). The use of Chinese-character IDNs will allow Chinese-language mobile Web sites to be found more easily by search engines. According to Analysys International, more than 270 million Web searches were performed on mobile phones in China in the second quarter of 2009 – double the figure from a year earlier, which highlights the importance of search for the Chinese mobile Web.
“Huarai is pleased to work closely with dotMobi in bringing a unique solution to market for local businesses as well as global brands doing business in China. With 700 million Chinese mobile subscribers, a rising number are using the Web on their phones as carriers in China roll out 3G services. Being able to find content that works on mobile phones is extremely important, given the ongoing rise in mobile Web users, and that is why Huarui is happy to be collaborating with dotMobi,” said Mr. Ma Yanli, CEO of Huarui.
Availability
The dotMobi / Huarui bundle of keywords and Chinese-language .mobi domains will be available in a special sunrise period beginning at 4 a.m. UTC on October 29, 2009, and will finish at 4 a.m. UTC on November 28, 2009. Immediately after on November 28, 2009, general registration will commence, and the keyword / Chinese-language .mobi domain bundle will be available at standard prices.
More information for registrars is available by sending an email to IDNCHINA@dotmobi.mobi.
About dotMobi
Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, helping businesses and individuals reach the world’s billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content.
dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, Telecom Italia Mobile (TIM), Visa and Vodafone.
For information on .mobi domains and all dotMobi services, visit http://mobiDomain.com, and on mobile devices, visit http://mobiDomain.mobi.
For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi
Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com
Danielle Siemon
Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com
Note from mobiEnthusiast: Thank you to Mobility.mobi forum member ChineseDomain, who offers this additional clarification:
From the above link, you will know who is CATR, China Academy of Telecommunication Research (CATR) of the Ministry of Information Industry (MII).
HuaRui (北京华瑞网研科技有限公司), its English name is “Beijing RITT – Net Technology Development Co., Ltd”. There are few materials about it and only have Chinese Websites http://www.rntd.cn.
From the Chinese Introduction of HuaRui, it is an Join-venture company under CATR. The 12114 Chinese wireless keywords operation is under HuaRui. HuaRui manage the whole 12114 wireless keywords database. The China IDN.mobi and Wireless keywords bundle API/management is developed by HuaRui.
Note: there are several wireless keywords in China, 12114 is the one controlled by HuaRui. HuaRui and CATR are only company, not MII.
It is just like the “Name” of a domain, but it has no extension. It has to be used with SMS service number, i.e. 12114 here.
Wireless keyword is an addressing technology established on the quick access in wireless Internet by mobility equipment. This technology is the simplest method for acquiring wireless website address. Wireless keyword establishes the bridge of wireless information communication between the Internet and mobile terminals so as to fundamentally solve the basic problems of the development of mobile informatization. The extensive application of this technology will enable mobile terminal users to acquire rich information from the wireless Internet with Chinese input method.
For Chinese IDN and Wireless keywords bundling, it means the 12114 wireless keywords, not others
How it works?
Send the “Keywords” with “Operations” to 12114 by SMS, then you will get what you you want by SMS. For example:
1. get the WAP url: send keywords “当当” to 12114, you will get the WAP URL of “当当网”(dangdang.com) by SMS in your mobile
2. vote: send “some keywords” with “your prefer name”, then you vote it by SMS.
3. Get the bus route: send “some keywords” with “start station” and “end station”, you will get the route from “start” to “end” by SMS.
4. Any more you want? It can. Donate Money, buy books, buy tickets…
It require backend application to support complex wireless keyword features.
Do you blog about mobile? Need some exposure for your blog?
I run the blog MobiEnthusiast.mobi. Lately, I have been involved in many projects and do not have time to give it the attention it deserves. For example, there are two major mobile conferences going on right now, one in London and one in San Diego, and they didn’t get covered due to time constraints. MobiEnthusiast gets decent traffic, though, and I would hate for it to fizzle out.
If you blog about mobile, and would like to make a guest post about something of interest to mobile internet readers, I invite you to submit a proposal for an article for publication.
There will not be monetary compensation for the article, but you will get author credit and a link back to your site. The exposure is considerable:
MobiEnthusiast had readers from 99 countries last month, and is featured on Guy Kawaski’s Alltop, dotMobi’s MobiThinking, DNJournal Resources, and other similar sites. Your blog entry will also be tweeted through my @mobienthusiast account, which has over 4,000 followers (I routinely block bots and sp*am accounts).
Ground rules:
1.) Must be mobile related
2.) Can’t be a sales pitch
3.) Must be business- and family-friendly (teens and kids find our site sometimes since we cover apps in their age group)
4.) Must link to a business- or family-friendly site
5.) Can’t be political (again, readers from 99 countries don’t always agree on politics)
I reserve the right to edit for grammar.
One article per week will be submitted for inclusion in Carnival of the Mobilists.
Interested? Send me a message on LinkedIn or email it to information [at] mobienthusiast.mobi.
Thanks!
All the Best,
Holly
Dropped .mobi Domain Names Available September 25, 2009
If you are looking to start your own mobile website, you might like one of these domain names. They were originally registered but have dropped. Dropped .mobi names are first-come, first-served and can be registered at any registrar. The names do NOT belong to mobiEnthusiast:
Read more »
You are warmly welcome to Mobile Brain Bank Helsinki this Wednesday at 6 pm. This
Mobb gathering is kindly hosted by Valve Oy, The Internet Agency. Address Pieni
Roobertinkatu 7.
This time we have a magnificently fresh line-up of fast pitches from:
- Valve Oy, Tuomo Sihvola
- Uute Design, Panu Korhonen
- Mobidarm, Pertti Lounamaa
- MySites, Ramine Darabiha
- SunTrica, Jouko Häyrynen
- Briim Center, Reidar Wasenius
Full agenda here http://www.mobilebrainbank.org/Events.html
To help our planning, please register yourself in advance here
http://www.eventbrite.com/event/429426426
See you at Valve on Wednesday.
Best regards, Petra Söderling
petra@mobilebrainbank.org
040-8343019
Mobile Brain Bank is a network of mobile experts who have recently left the
corporate life behind them, or are thinking about a renewal in their professional
life. In Finland alone, thousands of mobile experts have recently freed themselves
to be able to plan new products, services, innovations, or any other type of startup
activity. Mobile Brain Bank offers a forum for testing your ideas, business case, or
just to network with people who are in the same situation as you.
<editor's note: not all links will work on your phone>
http://www.mobilebrainbank.org
http://twitter.com/MobileBrainBank
http://www.linkedin.com/groups?gid=1981730&trk=hb_side_g
http://www.facebook.com/home.php?#/group.php?gid=119409011358&ref=ts
Code for Click to Call
What makes a mobile site special? The ability to code a link so it allows mobile web visitors to click a link that dials a phone number. They’re already on a mobile phone, so why make them take out a piece of paper?
Read more »
Dawn of a Living Widget
Want to win R 50 000? Be sure to attend this mobile widget conference tomorrow by Vodaphone’s Betavine:
Vodacom is launching ‘Dawn of the Living Widgets’ – a widget workshop and competition – designed to encourage developers to unleash their creativity and experiment with the technology, competing with their peers for a first prize of R50 000 as well as second-, third- and spot prizes during the day.
‘Dawn of the Living Widgets’ will take place on 5 September 2009, at Vodaworld and developers are invited to demonstrate their skills by developing a mobile application or widget in a marathon session.
The judging panel, including experts from Vodacom, Vodafone and the industry in South Africa, will be assessing the entries based on the following:
Usability: How easy is the widget to use?
Innovation: How creative is the widget?
Value to users: What does it enable users to do?
All developers submitting widgets will also have an opportunity to make their entries available through the Vodafone Apps Manager to Vodafone customers across the globe.
Details are at .vodacominnovation.socialmediarelease.co.za/ (may not load on all phones).
Thank you to @mobileactive for the tip!

As Seen on Twitter:
#admob SA is hiring Account Managers / Sales Support (Mobile exp pref), please can you let recommended colleagues know, no agencies please
Admob (computer/iPhone link), the mobile advertising and analytics company, is apparently expanding in South Africa.
If live in Johannesburg, South Africa, or you are recommending someone for the job, send an @ message to @brett_stclair on Twitter. Tell him @mobienthusiast sent you. He’ll either love me or hate me by the end of the week.
MobileWorld invitation
The following invitation was posted on LinkedIn:
The IDG cordially invites you to be a part of the MobileWorld 2009, which is the largest mobile conference in Korea for the global industry. The event brings together and connects leaders for true information exchanges and action planning. We provide networking opportunities with the high-quality attendees of carriers, resellers, ISVs, integrators, and developers. During the conference, the global leaders in the mobile industry will share real stories of success and failure, discuss the most current issues facing our industry within 4 tracks of mobile architecture, network, application and lifestyle focusing on smartphone issues. You have two days to be entertained, educated and facilitate new business and partnerships.
Starts: Tuesday August 25, 2009, 09:00AM
Ends: Wednesday August 26, 2009, 05:00PM
Event Type: Conference
Location: JW Marriott Seoul, Korea
Price: USD $500
Website: http://conference.idg.co.kr/mobileworld2009
Program download by English: http://www.gsacom.com/events/event_185.php4
MobileWorld Speakers Line-up:
- Google Android
- China Mobile
- OMTP (Open Mobile Terminal Platform)
- SPB Software
- RIM (BlackBerry)
- Frost&Sullivan
- Funambol
- Samsung Electronics
- LG Electronics
- KT
- SK Telecom
- Salesforce.com
- Dreamwiz
- Smartplace
- ETRI
- Nowprofile
- Korea Electronics Technology Institute
- Ministry of knowledge economy
For more information: amy_mk@idg.co.kr

It’s estimated that over 10,000 people have been made redundant (now unemployed) since January in the mobile sector in Finland alone. An enterprising group of professionals has decided to do something about it. Mobile Brain Bank (MoBB) began as a group on LinkedIn (computer/iphone link) (mobile link). The group is not limited to Finland.
According to MoBB member Petra Söderling (Nokia) of Petra’s Blog,
With both online discussions, and real life meetings, people looking for jobs are linked to those who offer jobs. MoBB is not just limited to small startups and job seekers. Also people from established companies have joined the group (e.g. Nokia&NSN, Frost & Sullivan, Tieto, Elcoteq, Ericsson, EB (Electrobit), Accenture etc.) With good progress, also the startups that are now forming will be able to hire soon.
The first meeting of Mobile Brain Bank (MoBB) in Helsinki in the Havel cabinet at restaurant Vltava on Thursday, August 13th from 6 pm to 8 pm. Address ELIELINAUKIO 2 00100 HELSINKI.
On Twitter, you can follow MoBB with the #MoBB hashtag or @MobileBrainBank username. You can follow Petra on Twitter as @PetraHelsinki. Mobile Brain Bank also has a website at MobileBrainBank.org (computer/iphone link only).

Microsoft evangelists are getting more involved with the mobile developer community by organizing the first Windows Mobile Developer Camp event. It’s scheduled for August 19 in Redmond, Washington at the Microsoft Campus. WinMoDevCamp is a series of upcoming free, not-for-profit gatherings to develop applications for the upcoming release of the Microsoft Windows Mobile 6.5 O/S. The event is currently being planned in seven cities around the world.
This event is not directly associated with Microsoft, however, the organizers say they are getting support from them in this effort, and it is being hosted at the Microsoft campus. WinMoDevCamp is driven by private individuals that are simply interested in developing applications on and growing the community around the new Microsoft Windows 6.5 platform. Giovanni Gallucci and Jennifer Conley are the organizers of WinMoDevCamp.
I’ve spent a fair amount of time at one of the Microsoft regional offices learning about product launches and other training. If they are sending trainers, trust me, you’ll want to be there. Hey, Giovanni and Jennifer — consider this my request for an invitation to a San Diego MoDevCamp if that city is chosen (it hasn’t been yet), which is home to Qualcomm and a substantial Nokia facility.
According to organizer Giovanni Gallucci, Microsoft is
“sending members from the Windows Mobile Developer Team to each event. Telligent has stepped up to provide the social platform that we will use to host our new community and, FireHost is providing hosting on the site that we are currently building. We already have over 7 cities confirmed for the event with the expectation of having several cities participating in the event itself via live streaming from their physical locations. We will host separate events in Seattle, San Francisco, New York, Austin, London, Singapore, and Toronto. The first event will be in Seattle on August 19, 2009. With three weeks until the event, we are almost “sold out” for the first event.
The soon-to-be-released MoDevCamp website will have facilities for local events to organize as well.
MoDevCamp Dates
- Seattle on 8/19
Venue: Microsoft Campus in Redmond, Washington in the Cascade Auditorium
- Dates will soon be
announced for the following additional locations: Austin, London, New York, San
Francisco, Toronto, and Singapore.
- Microsoft’s MoDevCamp organizers encourage mobile developers to host their own events on the same dates.
Register for Microsoft MoDevCamp
Registration: Eventbright will be utilized so that registrations are broken down by
city. Contact the MoDevCamp coordinators (giovanni [at] gallucci.net) to set up your city for an event so they can provide you with the necessary registration pages and subdomain on the (not-yet-live) website.
The events are inspired by BarCamp, SuperHappyDevHouse, and MacHack, and the original
iPhoneDevCamp to develop applications (local and web based) for mobile devices that
run the Windows Mobile 6.5 Operating System.
According to Microsoft, attendees will include mobile developers, web developers, .Net Developers, UI designers, and testers, all working together. Development projects will include both
solo and team efforts. While some attendees will wish to work solo during the event, the MoDevCamp coordinators encourage attendees to team up, based on expertise, to work in ad-hoc project development teams. All attendees should be prepared to work on a development project during the event.
Microsoft MoDevCamp Attendees will:
- Create new applications for the Windows Mobile Platform.
- Meet and work side-by-side with team members from the Microsoft Mobile
Developer Experience team.
- Migrate existing mobile applications from the iPhone, Blackberry and Palm Pre
to the Windows Mobile Platform.
-
Create applications to support Windows Enterprise Applications.
- Test and optimize applications for Windows Mobile 6.5.
This blog entry is part of Carnival of the Mobilists (computer link), a weekly roundup of mobile blog posts.