“Strong Brands” To Register Single and Double Character .mobi Domain Names

dot mobi mtld

dotMobi, also known as mTLD, the registry which owns the .mobi domain names, announced that one character and two character mobi domain names are now available for registration. That means names like AA.mobi, 77.mobi, 21.mobi and others are now available.

“One and two character domains are the most valuable – and often most expensive – domains when available,” said Trey Harvin, CEO of dotMobi. He’s right. Here’s an example of the sales price of two character domain names in December 2008/January 2009: (prices USD, source: Namebio.com)

  • ve.net $12,125
  • 2o.com $8,500
  • 94.com $81,000
  • 25.com $124,556
  • 1k.org $3,702

Prices like this in today’s economy are sure to have domain name investors waiting in line to snag these gems. Don’t open that registrar shopping cart just yet, though.


“Strong Brands” given priority for one and two character mobi domain names


In conversations and webinars, dotMobi executives have made it clear they are a business-to-business (B2B) registrar. Their priority is to see the .mobi namespace developed with rich content, as opposed to a wasteland of empty pages full of advertising, also known as parking, which is a common revenue stream for domain name owners.

According to Harvin, “Rather than selling these names, dotMobi is looking to provide these names to strong brands with high-quality mobile content. These short domains are highly memorable ways to reach mobile customers who are using the mobile Web in 2009 as never before. They also allow these companies to utilize dotMobi’s tools, resources, and marketing reach.”

What? The names are free*? Exactly. dotMobi has repeatedly stated that they have not and will not create a traditional media campaign anytime soon to promote .mobi on its own. However, by giving these names to high profile companies who must compete via a request for proposal (RFP) process, the end result could be much greater business and consumer awareness of the two-year-old domain name extension (TLD).

So, if you represent a top dog company that wants to secure a spot on the global mobile stage, visit http://mtld.mobi/onechar and submit your request for proposal. This opportunity isn’t likely to come around again, especially not at these prices.


*Although not listed on the website or in media materials, it is possible there will be an application fee for the RFP process.

Thank you to Tsahi Levent-Levi of VoIP Survivor for featuring this post on this week’s Carnival of the Mobilists. Please visit the other participants’ post and expand your knowledge of the lastest news on the mobile web.


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