Budweiser/Bud Light’s Superbowl Mobile Marketing Campaign
This blog post is part of Carnival of the Mobilists (Computer Link), the weekly roundup of the top mobile bloggers’ stories on the internet.
Budweiser and Bud Light beer for years have hosted their own “big game” in the big-ticket arena of superbowl ads. Dubbed “bud bowl,” the advertisments show a football game where Budweiser bottles dressed in tiny football uniforms compete against Bud Light bottles over a series of commercials spread out over the course of the superbowl. For international mobiEnthusiast.mobi readers, the superbowl is the game that decides the American football champion. Now, Anheuser-Busch mobile marketing is taking that message directly to consumers’ phones via a combination mobile website and SMS text messaging campaign. budbowl.mobi.
Budweiser SMS Opt In
The Budweiser mobile opt-in process is not actually mobile. It’s not possible to opt in directly from a mobile phone, which could mean potentially lost subscribers. In order to receive the Budweiser promo code to view the “secret spot,” mobile phone users need to go back to their computers to register at the deskop site, budbowl.com (computer link). There is an intial gateway page that requires visitors to enter their birthdate to ensure they are over 21 to enter the site. Unfortunately, due to this gateway page, we were unable to transcode the budbowl.com site for use on mobile phones.
