Australian professional photographer and small business owner Erwin Groen has harnessed the power of the mobile internet to complement his existing computer website. On ErwinGroen.mobi, the site owner give a preview of his panoramic pictures to a potential buyer. The photos offer a tantalizing glimpse of the beauty of the Australian coast, rainforests, cityscapes, ranges, the country and Australian gardens. It seems almost counter-intuitive to present something so large in scale on so small of a screen, but it works. Not only that, it proves that you can share or market just about anything on a mobile website. Potential buyers can later visit ErwinGroen.com (computer link) for larger versions of the Australia panorama pictures, as well as purchasing options.

All in all, this is a fine example of how a scaled down .mobi site can complement a small business owner’s marketing presence on the internet.

On a side note, my heart goes out to anyone who lost loved ones, was injured, or lost their homes or businesses in the Victoria fires this week. If you have a mobile site to help victims of the fire, please leave it in the comments section, below.

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If you’re in Australia or planning a trip, have a look at au1.mobi. The Australian mobile website directory is organized geographically for Queensland, New South Wales, Victoria, Tasmania, South Australia, West Australia, Northern Territory and ACT. The sites is further broken into cities and towns, so once you have your destination pinpointed, you can select from another menu which offers listings for accommodations, dining, events (“What’s going on”), shopping, transport, attractions and activities. The companion site for New Zealand, NZ1.mobi, was down at the time of this report. 

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