Posts tagged ‘google buys admob’

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Is the Admob-Google Acquisition Headed for Anti-Trust Court?

admob google antitrust case possible

According to Bloomberg Businessweek, the $750 million AdMob acquisition by Google could be headed to antitrust court:

Google’s purchase of AdMob would form the largest mobile-advertising company. The companies combined had 21 percent of the U.S. market in 2009, according to Karsten Weide, an analyst with researcher IDC in San Mateo. The market has been doubling or more in size annually, Weide said.

The measure to investigate further has bipartisan support with three democratic and two republican Congressmen.

“The need for a thorough review is particularly pressing given Google’s dominant position in search advertising” and “its growing influence over other forms of online advertising,” the lawmakers wrote in a letter to the House Energy and Commerce Committee Chairman.

We’ll be watching this story as it develops. Personally, I don’t think anything is going to happen. What do you think?

Thanks to Dr. Steven White for the tip via Twitter.

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