Now that so many people are using mobile phones to decide where to eat, I wonder – how important is it for a restaurant to have a mobile-friendly menu?
So far, it seems pretty important, according to a LinkedIn poll conducted by mobiEnthusiast’s author, Holly Kolman. Have you voted yet? Read more »
If you want something done, go to LinkedIn.
Earlier this week, a fellow mobile marketer, Aurélien Fonteneau, asked for help with his dissertation:
Hi all,
I am currently a business school student and I’m writing a thesis about mobile marketing, the exact management issue being “The added value of mobile marketing compared to internet and traditional marketing for brand’s customer relationship management”.
My theoretical part is now done, and I have to deal with the empirical one now. I made a qualitative study with some mobile users and mobile industry professionals and I’m now working on my quantitative study, which aim is to understand customers behaviour toward mobile web advertising.
The study is here.
It is really short and it shouldn’t take you more than 2 minutes
I’ll share with you the results of the study and the conclusion of my report.
Thanks!
Aurelien
If you can, take a moment and help him out, especially if you’re a mobile marketer. The survey takes about two minutes. Participants must own a smartphone.
And, if you want to connect with me on LinkedIn to talk about your project, you’ll find me here: LinkedIn.com/in/HollyKolman.
I run the blog MobiEnthusiast.mobi. Lately, I have been involved in many projects and do not have time to give it the attention it deserves. For example, there are two major mobile conferences going on right now, one in London and one in San Diego, and they didn’t get covered due to time constraints. MobiEnthusiast gets decent traffic, though, and I would hate for it to fizzle out.
If you blog about mobile, and would like to make a guest post about something of interest to mobile internet readers, I invite you to submit a proposal for an article for publication.
There will not be monetary compensation for the article, but you will get author credit and a link back to your site. The exposure is considerable:
MobiEnthusiast had readers from 99 countries last month, and is featured on Guy Kawaski’s Alltop, dotMobi’s MobiThinking, DNJournal Resources, and other similar sites. Your blog entry will also be tweeted through my @mobienthusiast account, which has over 4,000 followers (I routinely block bots and sp*am accounts).
Ground rules:
1.) Must be mobile related
2.) Can’t be a sales pitch
3.) Must be business- and family-friendly (teens and kids find our site sometimes since we cover apps in their age group)
4.) Must link to a business- or family-friendly site
5.) Can’t be political (again, readers from 99 countries don’t always agree on politics)
I reserve the right to edit for grammar.
One article per week will be submitted for inclusion in Carnival of the Mobilists.
Interested? Send me a message on LinkedIn or email it to information [at] mobienthusiast.mobi.
Thanks!
All the Best,
Holly
Jim Atwood made a WordPress blog and used a mobile plugin. That’s impressive, but not unique. After all, I do that here on mobiEnthusiast.mobi every day. The unique part is that Jim is an American living in Japan. As a mobile internet junkie, I want to learn all I can about what makes mobile tick in a country that is mostly mobile-only – especially since I don’t understand the language.
According to Jim, it is common in Japan to make two completely separate versions of a website. One is for desktop computers, like his standard blog, Ricochehost.com (computer link), and a completely separate, stand-alone mobile website, such as his mobile blog, JimAtwood.mobi.
In Jim’s words:
The Japanese like to make things simple and have two sites. This avoids the browser detection problems that everyone has all the time. With just one dedicated mobile site, things are much easier. In some cases, Japanese website only one version and that is mobile. In my opinion, mobile usage for the Internet is much more prevalent in Japan.
As a mobi enthusiast, this is music to my ears. It makes perfect sense to avoid trying to guess what new phone is going to come out next and garble my site. Granted, mTLD/dotMobi does a great job with Device Atlas, but if you make a site that complies with ready.mobi in the first place, it is much simpler and saves a lot of time and headaches. Dot com for computers, dot mobi for mobile web.
I met Jim through LinkedIn (mobile link). If you are interested in networking with me on LinkedIn as well, please let me know.
Here’s to the mobile web!
This post is featured in Carnival of the Mobilists Issue #185. Check it out for a great weekly roundup of mobile bloggers.
