Australian professional photographer and small business owner Erwin Groen has harnessed the power of the mobile internet to complement his existing computer website. On ErwinGroen.mobi, the site owner give a preview of his panoramic pictures to a potential buyer. The photos offer a tantalizing glimpse of the beauty of the Australian coast, rainforests, cityscapes, ranges, the country and Australian gardens. It seems almost counter-intuitive to present something so large in scale on so small of a screen, but it works. Not only that, it proves that you can share or market just about anything on a mobile website. Potential buyers can later visit ErwinGroen.com (computer link) for larger versions of the Australia panorama pictures, as well as purchasing options.

All in all, this is a fine example of how a scaled down .mobi site can complement a small business owner’s marketing presence on the internet.

On a side note, my heart goes out to anyone who lost loved ones, was injured, or lost their homes or businesses in the Victoria fires this week. If you have a mobile site to help victims of the fire, please leave it in the comments section, below.

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