DUBLIN, Ireland and WASHINGTON, Oct. 29 /PRNewswire/ — dotMobi, the company behind the .mobi Internet domain designed to help consumers find content that works on mobile phones, today announced that more than one million .mobi domains have been registered since its launch two years ago.

From October 2006, dotMobi has seen continued growth in the amount of registrants as companies pursue the increased visibility and targeted marketing the mobile Web offers. Mobile content consumption is steadily growing while the lack of consistency and navigation issues that previously hampered mass consumer adoption are lessening.

In June 2008, dotMobi issued joint research with AKQA, a global creative agency. dotMobi found that 90 percent of respondents were interested in learning about the mobile Web. Brands and companies far and wide have turned to dotMobi for information on building and marketing mobile Web sites for consumers looking to access content while on the go.

Sites such as Nokia.mobi, Mercedes-Benz.mobi, Zagat.mobi and Bank of America’s BofA.mobi have been successfully promoted as custom, intuitive experiences for their users. These brands represent a small handful of the thousands of businesses who are embracing the mobile Web with sites across dozens of categories, including travel, automotive, consumer packaged goods, publishing and financial services.

The entertainment industry is also moving onto the mobile Web. Country music star Tim McGraw engages his audience via http://McGraw2go.mobi, where fans can download music samples, watch videos and keep tabs on the latest tour while followers of the Wu-Tang Clan can get the latest information about the group at http://wumusicgroup.mobi. Recent hit film Eagle Eye featured a special promotional “tie-in” site with US electronics retail giant Circuit City at http://ee.mydas.mobi as does the upcoming blockbuster James Bond film, Quantum of Solace, with Sony Australia at http://quantumcode.mobi.

Along with the .mobi domain, dotMobi as a company has continued to grow. To aid the expansion of the mobile Web, the company has created a wealth of free tools for developers, available at the mobiForge.com mobile web developer forum, which now boasts more than 20,000 members. Free resources such as the ready.mobi report and award-winning DeviceAtlas device database show business owners what they need to do to make their site successful with their customers on virtually every Web-enabled cell phone on the planet.

“dotMobi has established relevance, order – and now success – in what two years ago was a muddled, confusing mobile Web world,” said Trey Harvin, CEO of dotMobi. “With the mobile Web gaining speed, and .mobi paving the way, we are excited to soon unveil the next generation of mobile Web tools and resources that will assist small-to-medium businesses in utilizing the mobile Web to reach a new audience: the mobile consumer.”

Amy Mischler, dotMobi’s Vice President of Brand and Identity Service, added, “To help continue the phenomenal growth of the mobile Web, dotMobi is making 200 highly desired ‘premium’ .mobi domain names available via a special online auction with Sedo (computer link) beginning Nov. 5 and running through Nov. 12, 2008. These .mobi names include actors.mobi, bands.mobi, blackjack.mobi, boys.mobi, cellphones.mobi, dvd.mobi, dvr.mobi, games.mobi, model.mobi, racing.mobi, stamps.mobi, vip.mobi and xxx.mobi.”

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), headquartered in Dublin, Ireland, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices, so that on-the-go consumers can have confidence that a Web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

Click to call links (below) are enabled for mobile phones only, not computers.

     For more information, please contact:

     Vance Hedderel

     dotMobi

     +1-703-485-5563

     vhedderel@mtld.mobi

     Danielle Siemon

     Edelman for dotMobi (U.S.)

     +1-650-762-2947

     danielle.siemon@edelman.com
     Sasha Manners

     Edelman for dotMobi (Europe)

     +44-(0)20-7344-1200

     sasha.manners@edelman.com


Bookmark It
























Hide Sites



    

Need a change for a bad hair day? NewHairstyles.mobi can be just the thing to show your barber or beautician how you want to look. The mobile internet site is divided into new hairstyles, womens hairstyles, mens hairstyles, kids hairstyles, celebrity hairstyles, bad hair day, and hair care tips. It also has a salon finder, and we hear the developer is selling space on the site to interested salons and barbershops. It sure beats those old books where the pages are falling out.

Bookmark It

Hide Sites

If you’re in Australia or planning a trip, have a look at au1.mobi. The Australian mobile website directory is organized geographically for Queensland, New South Wales, Victoria, Tasmania, South Australia, West Australia, Northern Territory and ACT. The sites is further broken into cities and towns, so once you have your destination pinpointed, you can select from another menu which offers listings for accommodations, dining, events (“What’s going on”), shopping, transport, attractions and activities. The companion site for New Zealand, NZ1.mobi, was down at the time of this report. 

Bookmark It

Hide Sites

Search for a beautician on your mobile phone with beautician.mobi. The logo sets the tone for a day of beauty whether you are home or traveling since it is searchable by city name and zip code. We tested several local zip codes and found the database to be fairly complete.

Bookmark It

Hide Sites