Target Mobi Hits The Mark

target mobile

Holiday comparison shopping just got a lot easier thanks to Target.mobi. The American retailer’s mobile site offers a mobile-friendly browsing experience complete with pictures, item descriptions, and user reviews for what appears to be a full store inventory. While it does not provide a shopping cart, visitors can enter their mobile phone numbers to receive a text message for future reference of any items they wish to purchase. The target mobile site also includes a link to weekly store specials (searchable by zip code) and a holiday catalog.

Target’s mobile website is a good lesson for marketers, too. The full site address is http://sites.target.com/site/en/spot/mobile.jsp — quite a lot to type on a mobile phone — and by registering the .mobi name, they are offering a convenience to site visitors who only need to remember the store name (Target) and the mobile domain extension (.mobi).

Now if you’ll excuse me, I have some shopping to do…

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  1. […] your current website-blog can not be read by cell phone users. The answer is to establish your own mobile web page (website) that is cell phone “friendly” allowing mobile users to easily read your […]

  2. […] your current website-blog can not be read by cell phone users. The answer is to establish your own mobile web page (website) that is cell phone “friendly” allowing mobile users to easily read your […]



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