Holiday comparison shopping just got a lot easier thanks to Target.mobi. The American retailer’s mobile site offers a mobile-friendly browsing experience complete with pictures, item descriptions, and user reviews for what appears to be a full store inventory. While it does not provide a shopping cart, visitors can enter their mobile phone numbers to receive a text message for future reference of any items they wish to purchase. The target mobile site also includes a link to weekly store specials (searchable by zip code) and a holiday catalog.

Target’s mobile website is a good lesson for marketers, too. The full site address is http://sites.target.com/site/en/spot/mobile.jsp — quite a lot to type on a mobile phone — and by registering the .mobi name, they are offering a convenience to site visitors who only need to remember the store name (Target) and the mobile domain extension (.mobi).

Now if you’ll excuse me, I have some shopping to do…