Sonic Mobile

Sonic mobile was a great example of a company that made the most of the evolution of the web to mobile devices, offering a simple to use mobile ordering service.

Unlike the early attempts of big companies that struggled to wean themselves off of big images and video, Sonic Mobile showed the way in lightweight commerce – in this case to provide a fast and simple takeaway service.

Times have now changed, and companies have got a lot wiser to what they need to do to provide an effective mobile experience for their (prospective) customers. What’s more, devices have become more powerful, and mobile internet connectivity speeds and data allowances greatly improved, but there’s no excuse for failing to provide a good experience – companies that fail to deliver will fail to win custom.